What was once a simple app used for posting Valencia-filtered, kissy-faced selfies (and lots of insanely adorable puppy pics) has now evolved waaay beyond your standardized posts! If you’ve tinkered around with Instagram enough, you’ll notice entrepreneurs, educators, and professionals are slowly taking over the platform and utilizing all of it’s newest marketing and business resources. There’s a couple of valuable reasons all creators and cracker-jackers everywhere are taking advantage of Insta’s newest upgrade-the app has progressed into one of the most widely used, innovative business and marketing platforms of the generation.
For starters, it’s clear as day that literally everyone is on Instagram. Literally —as in your mom, your mom’s best friend, your mom’s mom and your mom’s great-grandmother —more likely than not-all have accounts (which isn’t all that bad, thanks for being my hype-man, mom). But seriously, with nearly 800 million people across the globe having access to endless, aimless scrolling through all kinds of accounts, getting recognized is no difficult feat.
If just simply having an account brings millions of eyes on you, imagine what enhancing your page into a business profile would do. Aside from the millions of general Insta-users, we gotta keep in mind the types of users who are constantly checking the app, repeatedly throughout the day. Per Investopedia, apparently, Instagram is infested with over 55% of active millennial users! We are a growing generation of creatives who LOVE being able to curate our accounts to represent who we are, what we do and what we enjoy. While Facebook and LinkedIn are also on-the-come-up for their digital business and marketing tools, they attract an older crowd who are more familiar with the assets those platforms both provide! Using Instagram over the latter, businesses attract a younger crowd who will be able to grow with these newly exposed and marketed companies.